A to Z Work

overview

1st Summit Bank prides themselves on creating personalized experiences for their customers, delivering exceptional service, and developing valued customer relationships. A to Z was hired to help them promote this vision.

Partnering with 1st Summit on a Home Equity Loan and Line of Credit campaign, A to Z developed an overall marketing strategy that resonated with targeted audiences. Focusing on the theme “Making Yourself Comfortable”, A to Z’s media strategy included a mix of traditional and digital media. A to Z executed creative for billboards, geofencing, programmatic display, and social media.

Services

Media Strategy

Geofencing

Programmatic Display Ads

Annual Report

Social Media

Internal Signage

Print Ads

Billboards

The “Making Yourself Comfortable” campaign had a strong ROI with a monthly average of nearly half a million impressions and a CTR of 76%.

The 1st Summit Bank 100th Anniversary digital campaign achieved strong results, especially in geofencing, which generated a total of 4,484 clicks and 888,614 impressions and resulted in a 0.50% click-through rate that exceeded the campaign goal.

Digital and traditional media for annual campaigns were designed, placed, and measured for increased ROI. Deposit accounts increased by 9 percent year over year.

Work / Financial

1st Summit Bank

overview

Services