CCBC

Overview

The Community College of Beaver County and A to Z collaborated on marketing communications to increase enrollment, introductions of new programs and degrees, new location launches, and the development of an integrated, actionable, and measurable marketing plan. Using highly targeted marketing and media strategies, based on data, research, and audience demographics and psychographics, A to Z assisted CCBC in gaining students across the region. A five state-wide aviation digital media initiative, developed by A to Z, realized a completely full program in its inaugural year.