A to Z Work

Overview

A to Z is proud to support Dancing Dreams, a New York-based organization that gives children with medical or physical challenges the opportunity to attend dance classes and perform.

In addition to rebranding the organization and creating yearly appeals consisting of custom postcards and corresponding landing pages, A to Z recently launched a beautiful, functional, responsive website.

Taking into account the needs of the users and the importance of accessibility, the site architecture was designed for intuitive navigation, with a focus on user interface design both in content organization and creation. The team also incorporated ecommerce into the website to streamline donations and payments, and forms to capture contact information of volunteers, dancers, and donators.

A to Z also developed a dynamic video for the homepage, highlighting the organization’s mission in action. Additional design elements, including carefully curated photos and layout choices, deftly communicate Dancing Dreams’ positive message and make the website instantly engaging.

Services

Branding

Website

Direct Mail

Year End Appeals

“A to Z created a new website for our nonprofit, Dancing Dreams. We could not have asked for a better experience. The A to Z team was responsive to our needs and requests, patient and creative. They listened to our concerns and wishes and ultimately created a website that is beautiful and easy to navigate both for us and users. It was a true pleasure to work with A to Z on this project.”

Joann Ferrara, Executive Director, Dancing Dreams

Each fall, A to Z works with Dancing Dreams to promote their annual Year-End Appeal which supports their dancers through scholarships, group instruction and gifts of dancewear.

Key to Dancing Dreams success is the bond between the dancer and their teen volunteer. This concept was incorporated into the brand developed by A to Z.

By creating an engaging and heart-warming direct mail and online presence, A to Z has helped Dancing Dreams promote their goal of providing "Dance for Every Child".

Work / Non-Profit

Dancing Dreams

Overview

Services

Joann Ferrara, Executive Director, Dancing Dreams

Key to Dancing Dreams success is the bond between the dancer and their teen volunteer. This concept was incorporated into the brand developed by A to Z.