DCCC

Overview

Davidson County Community College engaged A to Z to function as their marketing and design department. Strategic direction, brand redesign, television and radio, media buys, and collateral design are all part of the work created for the college by A to Z. In-depth research, stakeholder interviews, focus groups, and internal and external audits created a foundation for the new brand, voice, and personality of the school. A to Z’s substantial and targeted public and media relations campaigns contributed to the overall success of DCCC.