A to Z Work

Overview

Selected as Hill House’s agency of record, A to Z managed internal and external public relations and developed strategic marketing communications and annual plans, as well as events and fundraising initiatives. In addition, A to Z coordinated and edited “Voices from the Hill: Fifty Years of Community Commitment,” a commemorative coffee table book celebrating Hill House’s 50th anniversary.

Services

Agency of Record

Branding

Marketing & Advertising

Media Planning & Buying

Sponsorships

Event Marketing

Collateral Materials

“The team at A to Z goes above and beyond in their support of Hill House Association. Because of A to Z, we’ve seen an increase in both awareness and positive perception of our work among potential donors and the community at large.”

Cheryl Hall-Russell, Hill House President and CEO

A to Z was excited to plan a series of events for Hill House’s 50th anniversary which brought a variety of international performers to Pittsburgh — including Wil Haygood, author of "The Butler"; Broadway star Audra McDonald; and the Harlem Boys and Girls Choir.

When Hill House renewed a commitment to the community to build a full-service grocery store and shopping plaza in the Hill District, A to Z embarked on a two-year journey to fulfill this pledge. It took months of dedicated work to get the store to be a reality, and upon completion, A to Z arranged a history-making press conference which gained unprecedented regional, state, and national media coverage.

A to Z worked closely with Hill House to bring attendees to events, build excitement around new retail outlets and develop public and media relations initiatives for this vital social service agency.

Work / Non-Profit

Hill House Association

Overview

Services

Cheryl Hall-Russell, Hill House President and CEO

A to Z was excited to plan a series of events for Hill House’s 50th anniversary which brought a variety of international performers to Pittsburgh — including Wil Haygood, author of "The Butler"; Broadway star Audra McDonald; and the Harlem Boys and Girls Choir.

A to Z worked closely with Hill House to bring attendees to events, build excitement around new retail outlets and develop public and media relations initiatives for this vital social service agency.