A to Z Work

Overview

A subsidiary of Joy Global, Joy Mining Machinery sought to increase awareness of their distinctive products and services and reinforce their brand. A to Z’s layered branding and advertising strategy engaged the buying market and the sales and marketing force of Joy’s five international centers. The success of the campaign not only influenced existing and potential clients, but also for the first time, Joy’s international centers utilized the same campaign as the North America market team, resulting in an immediate positive impact to Joy’s global brand awareness and a surge in sales.

Services

Agency of Record

Branding

Global Marketing

Print Advertising

Exhibits

Template Library

A to Z developed corporate identity standards which worked to create consistent impressions across the Joy Global brand. These standards guided all Joy companies and helped to bring new companies into the fold.

Joy Global reached #25 on Industry Week’s Top 50 U.S. Manufacturing Companies, while total Joy Global bookings hit $5.1 billion.

While managing the challenges of working with multiple international locations, A to Z provided accurate, timely response, regardless of location or time zone, resulting in a 47% increase in orders for Joy Mining Machinery.

Work / Corporate

Joy Global

Overview

Services

Joy Global reached #25 on Industry Week’s Top 50 U.S. Manufacturing Companies, while total Joy Global bookings hit $5.1 billion.

While managing the challenges of working with multiple international locations, A to Z provided accurate, timely response, regardless of location or time zone, resulting in a 47% increase in orders for Joy Mining Machinery.