NICB

overview

The National Insurance Crime Bureau (NICB), the nation’s premier not-for-profit organization dedicated to fighting insurance fraud and crime, engaged A to Z to modernize the organization’s brand. A to Z developed a new visual identity for the organization, including a logo, color palette, fonts, and complementary materials. A to Z also wrote an updated message hierarchy and brand story, equipping NICB with the right tools to continue making a difference in communities across the nation.