Work / Higher Education

Pennsylvania Highlands Community College

Overview

When Pennsylvania Highlands Community College developed new certificate programs, they contacted A to Z for enrollment reinforcement. Using a strategy based on regional psychographic and demographic information, A to Z crafted a media plan and creative with a strong call-to-action to resonate with a narrowly targeted audience.

Services

Media Plan

Geofencing

Google AdWords

Retargeting Ads

Social Media Ads

Outdoor Advertising

Geofencing, retargeting ads, Google AdWords, Twitter, and Facebook ads were used to increase awareness of Penn Highland’s fast and affordable certificate options.

A to Z carefully monitored the digital campaigns for impressions, click-through rates, overall clicks, cost per click, cost per engagement, and conversion rates. The metrics were also broken down by gender, age, type of device used, daily activity, and best and worst performing ads. Results and progress were reported to Penn Highlands weekly.

The campaign also incorporated outdoor boards which were strategically placed for maximum impact.

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