A to Z Work

Overview

When Presbyterian SeniorCare wanted to increase market share and community image, they called on A to Z’s expertise to give them a full rebranding and integrated marketing and advertising campaigns, comprising of TV, radio, digital, videos, print, and publications.

A to Z’s strategic media execution elevated awareness of Presbyterian SeniorCare, boosting inquiries and sales, and positioning the organization as the leading elder care provider of choice in
the region.

Services

Branding

Advertising

TV & Radio Commercials

Digital

Videos

To capitalize on its wealth of services and locations, PSC engaged A to Z as agency of record to handle not only the initial rebranding and rollout, but also all branding, marketing, and advertising including media planning and buying.

After in-depth discovery sessions showed that the organization and its programs and divisions had separate brands, A to Z developed primary and secondary key messages and a unified family of logos.

Work / Healthcare

Presbyterian SeniorCare

Overview

Services

After in-depth discovery sessions showed that the organization and its programs and divisions had separate brands, A to Z developed primary and secondary key messages and a unified family of logos.

A to Z designed a complete collateral system and enterprise-wide website, reflecting the new, cohesive brand.