Work / Healthcare

Providence Point

Overview

Providence Point was well established as a distinctive senior living community when Baptist Homes Society embarked on plans to build additional residences to meet demand. They looked to A to Z for complete marketing communications and public relations campaigns to increase awareness and pre-sell the units.

Services

Advertising

Public Relations

Media Planning

Sales & Marketing Materials

Photography

Videos

A to Z created a targeted advertising campaign with the theme “This is beautiful. This is home.”

A to Z developed sales and marketing materials, completed a library of photography, crafted a strategic media plan, as well as wrote and art directed multiple videos.

Providence Point actively pre-sold multiple units and continues to fill this premiere community.

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