The Catholic University of America

Overview

Following a communications audit and internal/external focus groups,
A to Z developed a brand campaign for The Catholic University of America built around the theme “The Power of a Name.” In addition to capturing the historic heritage inherent in CUA’s educational offerings, efforts were focused on building student interest in Washington, D.C.

A to Z worked hand-in-hand with University admissions to implement new recruitment processes, enhance the campus visit and closure experiences, and develop a comprehensive communications flow-chart for meaningful and consistent contact by market segment.