Branding
Design
Digital
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PR
Strategy

Work  /  Non-Profit

The Pittsburgh Promise

 

Video of Franco Harris at the Promise
Video of Franco Harris at the Promise

Overview

The Pittsburgh Promise, a nonprofit scholarship program celebrated a high mark of awarding 10,000 higher education scholarships to deserving students in the Pittsburgh Public Schools. In order to create higher awareness and increase donations, Pittsburgh Promise asked A to Z to create and place a digital and traditional media plan.

Keying in on technology such as OTT, Addressable TV, geofencing and digital advertising, A to Z crafted a laser targeted media plan, created digital ads and placed the television creative on these platforms, as well as traditional broadcast television. 

Services

Branding

Biannual Magazine

Annual Reports

Digital & Media Plans

Print, Outdoor & Broadcast Advertising

P2 magazine cover and spread
Promise Coaches postcard and summer mailer
Promise Coaches postcard and summer mailer

A single scholarship can produce a thousand stories. The Pittsburgh Promise annual report combined stories and ten years of graphic outcomes in a creative flip book.

A to Z placed sponsorships on area nonprofit radio outlets, to provide greater awareness within a highly targeted audience. The media plan was built with a frontloaded schedule to increase awareness immediately and a staggered schedule for three months.

A to Z designed the P2 brand and creates original illustrations and art for this biannual magazine.

Annual report by the numbers
Flip book annual report
High school yearly outcomes
Hamilton Night with Leslie Odom Jr.
Working Annual report creative design
Multiple print projects

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