Wright in the Laurel Highlands

Overview

Pennsylvania’s Laurel Highlands are home to four houses designed by  American architect Frank Lloyd Wright: Fallingwater, Kentuck Knob, Duncan House and the Mantyla House (both in Polymath Park). To help create a cohesive visitor experience and bring awareness to the sites, A to Z coordinated an on-location deep-dive discovery session with representatives from all three locations. Information garnered from the session enabled A to Z  to develop a name for the combined locations, targeted goals, message platforms and marketing tactics. A strong brand was designed to capture the essence of the three locations within the Laurel Highlands as well as print and digital ad templates.